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  • Ann-Christin Korsing

My Advice After 100 Tweets in Only 280 Characters.

I love Twitter and maybe I tweet a bit too much sometimes, because I promised in yesterday's article that I would publish a blog post about what I have learned from 100 Tweets, when I reach that number. That time I counted 92 Tweets. Then I joined a discussion with Sarah Hall (#FutureProof) and other followers of my account about the BVG campaign and Boom, I had 106 Tweets! However, I am keeping my promise: Here are my short advices – so short that each one would really fit into a Tweet.


1. Only 280 characters!?

Usually, I struggle to get everything across in 280 characters. Not all hashtags or links fit in (Thank god, there's Bitly!). Thus, Twitter challenges me every time and trains me to be short an precise. The following nine as-short-as-a-tweet tips mean for me: Challenge accepted!


2. Hashtag Queen.

Well, hashtags… Everyone loves them and uses them. And yes, on Twitter they work better than on any other social platform, because here's where it all started. Make sure the #s are relevant.

I created my own hashtag #ThoughtsAboutPR to make a quick search for my content easier.


3. Wow your followers.

You know your target audience and what they like? Why don't you surprise them? Think outside the box and offer users content they didn't even know they were interested in – it's the royal discipline. I think I managed that with the BVG article – which I discussed with Sarah Hall.


4. Networking made easy.

Thanks to LinkedIn and Twitter networking is easier than ever. You can join communities and conversations (I mentioned that yesterday) to get involved. I realised how sociable the PR industry is: I received feedback from known names like Sarah Hall and the CIPR's president Leech.


5. Sharing is caring.

Like R. Dowson and D. Bassett write: "Sharing third party content is a very effective … way of engaging with your community, without having to create original content yourself" (2015). They also write that the "60 percent of what you share should be third party content" (ibid.).


6. The 30:60:10 rule.

If 60% of your Tweets are third party content, what's with the rest? 30% should be owned content and 10% calls to action, like "Follow me!", according to Dowson and Bassett. I have to admit, that 30% seemed to be very little at first, but sharing third party content also works.


7. Know your stats.

As mentioned yesterday, while tweeting you become your own watchdog: Notice the habits of your followers, which Tweets are most viewed/liked/commented/etc. but, do you see the whole picture? Twitter Analytics shows me that I had 20.9K impressions in March and almost 50K in April.

8. Make your life easier.

Tools to monitor, evaluate and schedule Twitter such as TweetDeck will help you to focus on your target audience. If you don't know your target audience (it can variy from platform to platform, e.g. on Instagram target audience may be different), you should definetely use them!


9. Will you let me drive?

Would you give a stranger your car keys? It's similar on Twitter – even if not that extreme: Trust is needed for your network (excluding friends and family) to frequently interact with you (I don't mean a Like here and there). So make sure you're honest, professional and ethical.


10. Goooaaal!

For blogging and social media counts the same rule: You need to know why you are doing it. Ideally you should have a plan and objectives you can evaluate. One of my goals was to to make 60% of the readers of my blog come via Twitter. Today, my stats already show 75%. Goooaaal!


What is your experience using Twitter?


If you would like to read "My Top 10 Tips For Blogging", please click here. For further information follow me on Twitter: @ThoughtsAboutPR (my hashtag is #ThoughtsAboutPR) or on Instagram @Thoughts_About_PR.

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