🔊 A PR Podcast with the Former Head of Social Media at BBC Television
Rowan Kerek Robertson is the former Head of Social Media at BBC Television and currently works as a Social Media and Digital Content Consultant with clients such as the European Parliament. I met her at Digital Cities North East, hosted by the BBC Academy in the National Glass Centre in Sunderland and am very excited to interview her about:
➡️ Identifying a brand’s audience
➡️ Social media listening tools
00:22 Rowan talks about her recent projects such as developing a Masterclass for TV producers.
01:20 How Rowan wants to make digital skills trainings more accessible.
03:00 The responsibilities of a Social Media Producer.
04:02 Why Rowan has sympathy with people who are not making the most of their social media activity.
04:38 Why you shouldn’t post if you are angry.
05:32 How PR practitioners can identify a brand’s audience.
“Having the audience at the heart of your plans is really important.”
06:10 How the BBC does social listening.
06:48 A number of social listening tools and why they are useful.
07:17 The powerful social media tools in our pocket.
09:47 The biggest threats that brands face with social media.
11:23 How brands can avoid emergencies on social media.
13:03 How PR bloggers can use Twitter to promote their blog.
14:14 How to contact Rowan or ThoughtsAboutPR.